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Cookie Policy

Last updated: January 11, 2025

Contents

  • What Are Cookies
  • How We Use Cookies
  • Types of Cookies We Use
  • Third-Party Cookies
  • Managing Cookies
  • Other Tracking Technologies
  • Updates to Policy
  • Contact Us

1. What Are Cookies?

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.

1.1 Purpose of Cookies

Cookies serve various purposes, including:

  • Essential Functions: Enabling core website functionality like login and account management
  • User Experience: Remembering your preferences and settings
  • Performance: Understanding how visitors use the website
  • Marketing: Delivering relevant advertisements and measuring campaign effectiveness

1.2 Cookie Lifespan

  • Session Cookies: Temporary cookies that expire when you close your browser
  • Persistent Cookies: Cookies that remain on your device until they expire or are manually deleted

2. How We Use Cookies

Brandly uses cookies and similar technologies to enhance your experience on our platform, analyze usage patterns, and improve our services. When you visit Brandly, cookies may be placed on your device by us (first-party cookies) or by our partners and service providers (third-party cookies).

2.1 Purposes

  • Authentication: Keeping you logged in as you navigate the platform
  • Security: Protecting your account and detecting fraudulent activity
  • Preferences: Remembering your settings, language preferences, and customization choices
  • Analytics: Understanding how users interact with features to improve the platform
  • Performance: Monitoring platform speed and identifying technical issues
  • Marketing: Delivering relevant advertisements and measuring campaign performance
  • Personalization: Providing customized content and collaboration recommendations

3. Types of Cookies We Use

3.1 Strictly Necessary Cookies

Purpose: Essential for the platform to function properly. Without these cookies, certain services cannot be provided.

Cookie Name Purpose Duration
session_id Maintains your logged-in session Session
csrf_token Security protection against cross-site attacks Session
cookie_consent Remembers your cookie preferences 12 months
auth_token Authenticates your account access 30 days

Note: These cookies cannot be disabled as they are essential for platform operation.

3.2 Performance and Analytics Cookies

Purpose: Help us understand how visitors use the platform, which pages are most popular, and where users encounter issues.

Cookie Name Provider Purpose Duration
_ga Google Analytics Distinguishes unique users 2 years
_gid Google Analytics Distinguishes unique users 24 hours
_gat Google Analytics Throttles request rate 1 minute
analytics_session Brandly Tracks page views and user flow Session

What we collect:

  • Pages visited and time spent on each page
  • Links clicked and buttons pressed
  • Search queries performed
  • Device type and browser information
  • Approximate geographic location (country/city level)
  • Referring website or campaign source

3.3 Functional Cookies

Purpose: Enable enhanced functionality and personalization, such as remembering your preferences and settings.

Cookie Name Purpose Duration
language_pref Remembers your language preference 12 months
ui_preferences Stores your customization settings 12 months
notification_prefs Remembers notification settings 6 months
filter_settings Saves your search filter preferences 30 days

3.4 Targeting and Advertising Cookies

Purpose: Track your browsing activity to deliver personalized advertisements and measure advertising campaign effectiveness.

Cookie Name Provider Purpose Duration
_fbp Facebook Delivers and measures Facebook ads 3 months
fr Facebook Enables ad targeting and measurement 3 months
IDE Google Serves targeted advertisements 13 months
_gcl_au Google Measures ad conversion 3 months
li_sugr LinkedIn Browser identifier for advertising 3 months

What these cookies do:

  • Show you relevant ads based on your interests and browsing behavior
  • Measure the effectiveness of advertising campaigns
  • Limit the number of times you see an advertisement
  • Track conversions from ads to platform registrations
  • Create audience profiles for targeted marketing

4. Third-Party Cookies

In addition to our own cookies, we work with third-party service providers who may place cookies on your device when you visit Brandly.

4.1 Analytics Providers

  • Google Analytics: Provides detailed analytics about user behavior and platform performance
  • Mixpanel: Tracks user interactions and feature usage for product improvements
  • Hotjar: Records user sessions and heatmaps to understand user experience

4.2 Advertising Partners

  • Google Ads: Delivers targeted advertisements across Google properties
  • Facebook Pixel: Enables ad targeting and conversion tracking on Facebook and Instagram
  • LinkedIn Insight Tag: Measures campaign performance and enables retargeting on LinkedIn
  • Twitter Pixel: Tracks conversions and optimizes Twitter ad campaigns

4.3 Communication Tools

  • Intercom: Provides live chat support and customer messaging
  • SendGrid: Tracks email opens and clicks for transactional emails

4.4 Social Media Integration

  • Social sharing widgets: Enable content sharing on social media platforms
  • Social login: Allow authentication through social media accounts

Third-party privacy policies: These partners have their own privacy policies governing their use of cookies. We recommend reviewing:

  • Google Privacy Policy
  • Facebook Privacy Policy
  • LinkedIn Privacy Policy

5. Managing Your Cookie Preferences

5.1 Cookie Settings on Brandly

You can manage your cookie preferences directly on our platform:

  • Click the "Cookie Settings" link in the footer
  • Access cookie preferences from your account settings
  • Update your choices at any time

5.2 Browser Settings

Most web browsers allow you to control cookies through their settings. Here's how to manage cookies in popular browsers:

Google Chrome

  1. Click the three dots menu → Settings
  2. Navigate to Privacy and security → Cookies and other site data
  3. Choose your preferred cookie settings

Mozilla Firefox

  1. Click the menu button → Settings
  2. Select Privacy & Security
  3. Under Cookies and Site Data, adjust your preferences

Safari (macOS)

  1. Click Safari → Preferences
  2. Go to Privacy tab
  3. Manage cookie settings and website data

Microsoft Edge

  1. Click the three dots menu → Settings
  2. Select Cookies and site permissions
  3. Click Manage and delete cookies and site data

5.3 Mobile Device Settings

iOS (iPhone/iPad)

  1. Go to Settings → Safari
  2. Scroll to Privacy & Security
  3. Toggle "Block All Cookies" or "Prevent Cross-Site Tracking"

Android

  1. Open Chrome app → Settings
  2. Tap Site settings → Cookies
  3. Adjust your cookie preferences

5.4 Opting Out of Targeted Advertising

You can opt out of interest-based advertising from participating companies:

  • Digital Advertising Alliance (DAA): www.aboutads.info/choices
  • Network Advertising Initiative (NAI): www.networkadvertising.org/choices
  • European Interactive Digital Advertising Alliance (EDAA): www.youronlinechoices.eu
  • Google Ads Settings: adssettings.google.com
  • Facebook Ad Preferences: facebook.com/ads/preferences

5.5 Do Not Track Signals

Some browsers offer a "Do Not Track" (DNT) signal. Currently, there is no industry standard for how to respond to DNT signals. We do not alter our data collection practices in response to DNT signals, but you can use the methods described above to manage cookies.

5.6 Impact of Blocking Cookies

Important: Blocking or deleting certain cookies may affect your experience on Brandly:

  • You may need to log in repeatedly
  • Your preferences and settings may not be saved
  • Some features may not function properly
  • You may see less relevant advertisements
  • Platform performance tracking may be limited

6. Other Tracking Technologies

In addition to cookies, we use other technologies to collect information and improve your experience:

6.1 Web Beacons (Pixel Tags)

Small graphic images embedded in web pages and emails that work in conjunction with cookies to:

  • Track email opens and clicks
  • Measure advertising effectiveness
  • Monitor page views and user behavior
  • Collect anonymous traffic statistics

6.2 Local Storage

HTML5 local storage allows us to store data locally on your device to:

  • Improve platform performance and loading speed
  • Cache frequently used data
  • Enable offline functionality
  • Store user preferences and settings

6.3 Session Storage

Temporary storage that is cleared when you close your browser, used for:

  • Maintaining state during your browsing session
  • Temporarily storing form data
  • Supporting single-page application functionality

6.4 Software Development Kits (SDKs)

In our mobile applications, we use SDKs from third-party providers for:

  • Analytics and performance monitoring
  • Crash reporting and debugging
  • Push notifications
  • Social media integration
  • Payment processing

6.5 Device Fingerprinting

We may collect device and browser characteristics to:

  • Detect and prevent fraud
  • Enhance security
  • Provide consistent experience across devices
  • Understand device compatibility issues

7. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make changes:

  • We will post the updated policy on this page
  • We will update the "Last updated" date at the top
  • For significant changes, we may display a prominent notice or send you an email notification

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies and similar technologies.

8. Contact Us

If you have questions or concerns about our use of cookies or this Cookie Policy, please contact us:

Email: [email protected]

Cookie Questions: [email protected]

Data Protection Officer: [email protected]

We will respond to your inquiry within 30 days of receipt.

Related Policies

For more information about how we collect, use, and protect your personal information, please review:

  • Privacy Policy
  • Terms of Service
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