Privacy Policy

1. Introduction

Welcome to Brandly ("we," "our," or "us"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform that connects content creators and influencers with brands for collaboration opportunities.

By accessing or using Brandly, you agree to this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access the platform.

2. Information We Collect

2.1 Information You Provide to Us

We collect information that you voluntarily provide to us when you:

• Register as a Creator: Name, email address, phone number, social media platform links (TikTok, Instagram, YouTube), channel URLs, location, audience demographics, content categories, and portfolio samples.
• Register as a Brand: Company name, website, contact person details (name, email, phone), location, business category, marketing budget range, campaign objectives, target demographics, and brand guidelines.
• Use Communication Features: Messages, collaboration proposals, negotiation details, and any other content you choose to share through our platform.
• Complete Transactions: Payment information, billing details, and transaction history.

2.2 Information Collected Automatically

When you access Brandly, we automatically collect certain information including:

• Device Information: IP address, browser type, operating system, device identifiers, and mobile network information.
• Usage Data: Pages visited, time spent on pages, links clicked, search queries, and other actions taken on our platform.
• Location Data: Approximate geographic location based on IP address.
• Cookies and Similar Technologies: We use cookies, web beacons, and similar tracking technologies to enhance user experience and analyze platform usage.

2.3 Information from Third Parties

• Social Media Platforms: When you connect your social media accounts, we may access publicly available information such as follower count, engagement metrics, and content performance data.
• Verification Services: Information used to verify your identity and authenticate your social media accounts.
• Analytics Providers: Data about how users interact with our platform to improve our services.

3. How We Use Your Information

We use the collected information for the following purposes:

3.1 Platform Operations

• Create and manage user accounts
• Facilitate connections between creators and brands
• Process and complete collaboration agreements
• Enable secure messaging and communication
• Verify user identities and social media accounts

3.2 Matching and Recommendations

• Use algorithms to match creators with suitable brand opportunities
• Recommend collaboration opportunities based on profile information
• Analyze audience demographics and engagement metrics
• Provide personalized content and suggestions

3.3 Payment Processing

• Process payments between brands and creators
• Maintain transaction records
• Prevent fraud and ensure payment security
• Issue invoices and tax documentation

3.4 Communication

• Send service-related notifications and updates
• Respond to inquiries and provide customer support
• Send marketing communications (with your consent)
• Notify you about new features, partnerships, and opportunities

3.5 Platform Improvement

• Analyze usage patterns and user behavior
• Conduct research and development
• Test new features and optimize user experience
• Generate analytics and performance metrics

3.6 Legal and Safety

• Comply with legal obligations and regulations
• Enforce our Terms of Service
• Protect against fraud, abuse, and security threats
• Resolve disputes and investigate complaints

4. Information Sharing and Disclosure

4.1 With Other Users

Creators: Your profile information, portfolio, social media metrics, and collaboration history may be visible to brands searching for partnership opportunities.

Brands: Your company information, campaign details, and collaboration history may be visible to creators evaluating partnership opportunities.

4.2 Service Providers

We may share your information with third-party service providers who perform services on our behalf:

• Payment processors and financial institutions
• Cloud hosting and data storage providers
• Email and communication service providers
• Analytics and marketing platforms
• Customer support and CRM systems
• Identity verification services

4.3 Business Transfers

If Brandly is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you via email and/or prominent notice on our platform of any such change.

4.4 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities, including to meet national security or law enforcement requirements.

4.5 With Your Consent

We may share your information for any other purpose with your explicit consent.

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information:

• Encryption: Data is encrypted in transit using SSL/TLS protocols and at rest using industry-standard encryption methods.
• Access Controls: Strict access controls ensure only authorized personnel can access personal information.
• Security Monitoring: Continuous monitoring for security threats and vulnerabilities.
• Regular Audits: Periodic security assessments and penetration testing.
• Secure Development: Security-first approach in software development practices.

While we strive to protect your personal information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.

6. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

6.1 Access and Portability

• Request a copy of your personal information
• Export your data in a portable format

6.2 Correction and Update

• Update inaccurate or incomplete information
• Correct errors in your profile

6.3 Deletion

• Request deletion of your account and personal information
• Note: Some information may be retained for legal or business purposes

6.4 Restriction and Objection

• Object to processing of your personal information
• Restrict how we use your information
• Opt-out of marketing communications

6.5 Withdrawal of Consent

• Withdraw consent for data processing where consent was the basis
• Note: Withdrawal does not affect prior lawful processing

To exercise these rights, please contact us at [email protected]

7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on Brandly. For detailed information, please see our Cookie Policy.

Types of Cookies We Use:

• Essential Cookies: Required for platform functionality
• Performance Cookies: Help us understand how users interact with our platform
• Functional Cookies: Remember your preferences and settings
• Advertising Cookies: Deliver relevant advertisements (with your consent)

You can control cookie preferences through your browser settings. Note that disabling certain cookies may affect platform functionality.

8. Children's Privacy

Brandly is not intended for users under the age of 18. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at [email protected].

If we become aware that we have collected personal information from a child under 18 without parental consent, we will take steps to delete that information promptly.

9. International Data Transfers

Brandly operates globally, and your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from those in your country.

When we transfer personal information internationally, we ensure appropriate safeguards are in place:

• Standard contractual clauses approved by relevant authorities
• Adequacy decisions by competent authorities
• Other legally compliant transfer mechanisms

By using Brandly, you consent to the transfer of your information to countries outside your country of residence.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:

• Posting the updated Privacy Policy on our platform
• Updating the "Last updated" date at the top of this policy
• Sending an email notification for significant changes
• Displaying a prominent notice on our platform

Your continued use of Brandly after changes become effective constitutes acceptance of the updated Privacy Policy.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

We will respond to your inquiry within 30 days of receipt.

Specific Regional Rights

For EU/EEA Residents (GDPR)

If you are located in the European Union or European Economic Area, you have additional rights under the General Data Protection Regulation (GDPR), including the right to lodge a complaint with your local supervisory authority.

For California Residents (CCPA)

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to delete, and the right to opt-out of the sale of personal information (note: we do not sell personal information).

For UK Residents

If you are located in the United Kingdom, you have rights under UK GDPR similar to those described for EU/EEA residents.